中国田协严禁路跑赛事搞噱头营销，参赛包、完赛包以实用为主

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e新京报讯（记者孙海光）4月21日，中国田径协会发布《关于进一步加强\u003c!--VERTICAL_CARD_BEGIN_0--\u003e路跑赛事\u003c!--VERTICAL_CARD_END_0--\u003e规范工作的通知》，要求各级路跑赛事树立正确办赛理念，杜绝过度商业化和噱头营销。同时，参赛包、完赛包应以“简约、实用、必要”为原则，杜绝铺张浪费与冗余物品发放。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e进入4月份，全国各地路跑赛事密集开跑，刚刚过去的这个周末便有近30场路跑赛事举行。中国田协表示，近期部分赛事存在竞赛组织不规范、商业化过度、不\u003c!--VERTICAL_CARD_BEGIN_1--\u003e文明参赛\u003c!--VERTICAL_CARD_END_1--\u003e等问题，不利于行业健康发展。\u003c/p\u003e\u003cp\u003e为此，中国田协要求各省级监管单位、各赛事组委会严格对照协会发布的《关于进一步加强路跑赛事安全保障工作的通知》，强化选手\u003c!--VERTICAL_CARD_BEGIN_2--\u003e健康前置筛查\u003c!--VERTICAL_CARD_END_2--\u003e、细化安全保障方案，健全应急处置机制，把安全工作贯穿赛事全过程，确保赛事安全有序开展。\u003c/p\u003e\u003cp\u003e4月19日举行的永州马拉松遭遇高温考验，当天11时40分赛道实测温度达到29℃，叠加正午太阳辐射与沥青路面热岛效应，气温持续攀升。为保障跑者安全，组委会于12时启动\u003c!--VERTICAL_CARD_BEGIN_3--\u003e熔断机制\u003c!--VERTICAL_CARD_END_3--\u003e，在35公里、37.5公里、40公里三处补给站悬挂终止比赛警示旗，引导选手慢走、降温或有序收容。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e同时，中国田协要求各赛事组委会聚焦关键点位，细化竞赛组织方案，重点强化起终点管理、项目分流、赛道补给、流线秩序、赛事物资保障等关键环节和点位。结合赛事规模和赛道特点，系统开展裁判员、志愿者培训工作，加强岗前培训和实操演练，明确各岗位工作职责、操作规范及应急处置流程。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e中国田协同时要求各赛事组委会树立正确办赛理念，坚守\u003c!--VERTICAL_CARD_BEGIN_4--\u003e绿色节俭原则\u003c!--VERTICAL_CARD_END_4--\u003e，杜绝过度商业化和噱头营销，让赛事回归体育本真。参赛包、完赛包应以“简约、实用、必要”为原则，聚焦核心物资配备，杜绝铺张浪费与冗余物品发放；赞助商宣传物资应严格落实分区发放、自愿领取的原则；规范赞助商名额管理，严防名额倒卖。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e此外，要求各赛事组委会强化文明参赛宣传引导，健全违规处罚机制，营造文明有序、公平公正的赛事环境。通过官网、官方公众号、参赛短信等渠道发布文明参赛须知，引导选手树立科学参赛、文明参赛理念，杜绝借赛事恶意引流、炒作等违规行为。建立不文明行为巡查处罚机制，及时制止各类不文明参赛行为，对违规选手依据相关规定给予取消成绩、禁赛等处罚，发挥警示震慑作用。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp\u003e编辑张磊\u003c/p\u003e\u003cp\u003e校对柳宝庆\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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